Resume
Work
Experience
May 2022 - Present
August 2018 -May 2022
February 2018 -August 2018
June 2016 -February 2018
July 2015 -June 2016
June 2013 -July 2015
Director, Insights
(SimpsonScarborough)
As Director of Insights at SimpsonScarborough, I lead a team of analysts in developing data-driven solutions for complex business queries. My role involves transforming analytics into actionable insights, enhancing branding and marketing strategies
Brand & Marketing Strategist
(SimpsonScarborough)
I specialized in developing innovative brand strategies that elevated institutional brands, ensuring they stood out in the marketplace. This involved crafting clear messaging and distinct brand platforms that resonated with target audiences. I was adept at synthesizing diverse research findings, including quantitative, qualitative, and secondary data, into strategic recommendations and actionable initiatives tailored to meet our clients' unique needs.
Senior Account Executive
(Butler/Till)
Blended aspects of project management, production, customer service, and marketing/media planning. Central to my responsibilities was maintaining day-to-day communication with clients, ensuring their needs were met with promptness and professionalism.
Account Executive
(Butler/Till)
Fostered client relationships and ensured the seamless execution of marketing and media strategies. My responsibilities encompassed a broad range of activities, from project coordination to client communication, underlining my adaptability and commitment to excellence in a fast-paced environment.
Assistant Account Executive
(Butler/Till)
I provided essential support to the account management team, contributing to the successful execution of client projects and campaigns
Multimedia Sales Executive
I excelled at prospecting and pitching new business, employing a diverse array of sales strategies and tactics to effectively engage potential clients. My responsibilities included preparing detailed proposals and contracts, tailoring each to meet the specific needs of our clients.
Education
August 2021
Kellogg Executive Education I
Professional Certificate
Strategies that Build Winning Brands
2009-2013
University at Buffalo | Bachelor's Degree
B.A., Communication
Lambda Pi Eta Communication Honor Society
Taurus Aureus
Skills
& Expertise
Soft Skills
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Written and verbal communication
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Critical thinking
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Synthesizing of data
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Public speaking
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Analytics thinking
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Problem-solving
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Cross-team collaboration
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Leadership and management
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Curiosity
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Adaptability
Hard Skills
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Market research
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Brand management and development
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Content strategy
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Competitor, social, and audience intelligence
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Boolean and SQL (Beginner)
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Insights development
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Strategic planning
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Microsoft Office (Excel, PowerPoint, Word, Outlook)